About New Death Sensation Clothing
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NDS Clothing is the creative outlet of Gloria, a 10 year veteran raver who creates all of the garments for the shop by hand in her Phoenix, AZ studio. When not sewing, she is at a rave with her boyfriend Zyro or walking her dog Earl.
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Each item is made from scratch, start to finish, by Gloria herself. She designs each item and creates the pattern and sample before assembling each unique garment using couture hand and machine sewing techniques.
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NDS embodies "slow fashion," with each item being thoughtfully handmade to last. Pricing is higher than mass-produced mainstream clothing because of the time needed to handcraft each piece. As Vivienne Westwood said, "buy less, choose more, make it last!"
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Gloria fell in love with the rave scene when she attended her first show at Red Rocks in 2014, when many rave girls wore furry leg warmers and scoodies. Watching rave fashion culture evolve and creating her own custom outfits along the way was what inspired her to start NDS.
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Responding to mainstream ravewear that is often repetitive in design or cheaply made, NDS pieces are designed to be unique and to stand out from the crowd in quality and innovation. Create your next festival outfit by requesting a custom piece or watching for the next drop!
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Though NDS is mainly a one-woman small business, Gloria gets plenty of help from her incredible photographer, model, muse, and boyfriend Zyro, as well as plenty of support from Earl the dog.
See you on the dance floor!
-xoxo, Gloria